Our Services

Vaux provides consumer insights and market research solutions for game and app developers throughout the entire product lifecycle - from early concept to live services. Our data-driven approach helps you understand your players and optimize their experience to drive sustained engagement.

We offer boutique research services no matter what platform you’re developing for: mobile, console, PC and VR.

  • Research helps you identify the most viable options for your next product. Our concept phase services include:

    • Generative Product Research / Market Gap Analysis

    • Concept / Viability Testing

  • Gain deeper insights into consumer needs and the competitive landscape during pre-production. Our offerings include:

    • IDI Interviews

    • Competitive Reviews / Analysis

    • App / Game Tear-downs

    • Benchmarking of Competitive Titles

  • The goal during production is to ensure your product is usable, valuable, and capable of driving long-term engagement and monetization. Our services include:

    • Usability Testing

    • Remote Longitudinal Playtests

    • In-lab Playtesting

    • Evaluation of Marketing Assets (e.g., Game Trailers, Promotional Materials)

    • Heuristic Analysis - Based on Vaux’s A.D.J.U.S.T. Framework

  • Beta and launch provide valuable user interaction, engagement, retention and monetization insights. We offer tailored beta and launch testing:

    • Pre/Post Launch Quant Studies

    • A/B Testing & Evaluation

    • Retention & Churn Analysis

  • Game and app development doesn’t stop at launch. We offer a range of approaches to ensure your product stays viable long-term, from testing new features to understanding your users.

    • Product Lifecycle Engagement

    • Archetype / Segmentation

    • New Feature Ranking & Evaluation

    • Churned User & Potential User Studies

    • Inclusivity & Toxicity Analysis

    • Custom Quant Survey Options